THIS POLICY WAS LAST UPDATED ON May 9, 2006
Your IP Address
Like most e-commerce Websites, each time use the Service, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Service for you and to diagnose problems, we use your IP address to help identify you and to gather broad demographic information about you.
Information We Collect From You
In order to operate the Service and to provide you with information about products or services that may be of interest to you, we may collect "personal information" (i.e. information that could be used to contact you directly without using the service" demographic information" (i.e. information that you submit, or that we collect, that is neither personal information nor financial information; this may include, but is not limited to, zip code, postal code, hometown, gender, username, age/birth date, purchase history information, browsing history information, searching history information, registration history information, and the content of communications between you and other members over the Service), subject to the rest of this paragraph. Demographic information is divided into two categories: 1) "non-public information", which consists of purchase history information and one-on-one communications between you and other users of the Service; and 2) "public information", which consists of all other demographic information. We ask that you do not enter personal information or financial information into your "Profile" (for example, don't use your address or passcode as your username, or include your name or address in your written responses), because if you do then it may be posted publicly on the Service, and the information will then be treated as "demographic information" that is "public information." Please note that nowhere on the Service do we knowingly collect personal information from children under the age of 18, as we require that all users represent to us that they are at least 18 years old.
Information Other Websites Collect From You
How We Use Personal Information
HookupArea is committed to treating your personal information with the highest degree of care. Your email address and personal information is not shared with any third parties and is solely used to send email communication from HookupArea. Your personal information will not be resold to any third party. We use your email address and your other personal information to help us efficiently operate the Service, to contact you in connection with your transactions and other activities on the Service (including, but not limited to, confirmation emails or important news that could affect your relationship with Hookuparea.com), and to forward messages to you from other Hookuparea.com users. These types of communications are known as "Operational Communications." In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers.
We also use personal information to send you newsletters, information, offers and other promotional materials for Hookuparea.com's or third parties' goods or services. We attempt to send you offers that are of value to you, such as discounts, exclusive offers or special event information. The Service provides you with options to decline to receive communications from Hookuparea.com (other than those contained in Operational Communications). Some of these options may only be for a certain category of communications; others may be more general. By posting a profile on the Service, you are opting in to receive messages from other Hookuparea.com members by email or text message. To stop receiving messages from other Hookuparea.com members, change your account settings on Hookuparea.com.
To operate the Service, including processing your transactions and supporting your activities on the Service, we may share your personal information with our agents, representatives, contractors and service providers so they can provide us with support services such as authorization of credit card transactions, email origination, receipt or support services, customer relationship management services, order fulfillment and sweepstakes and promotional fulfillment. We require these entities not to use your information for any other purpose.
By purchasing, or registering or making reservations for, products or services offered or sponsored by third parties on the Service, or electing to receive communications (such as emails or magazine subscriptions) or electing to participate in contests, sweepstakes or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Service, you consent to our providing your personal information to those third parties. Those third parties may use your personal information in accordance with their own privacy policies. You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information you submit to us.
In some cases, we may enter into a promotional relationship with another company in which we prominently display their brand name or trademarks on pages of the Service. These pages are known as "Co-Branded Pages" and these companies are known as "Co-Branded Companies." If the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your personal information with the associated Co-Branded Company. Co-Branded Companies may use your personal information in accordance with their own privacy policies. You will need to contact Co-Branded Companies to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we may use and disclose all such information so submitted to such Co-Branded Companies in the same manner in which we are entitled to use and disclose any other information you submit to us. Some Co-Branded Pages may contain an action tag (also known as a Web Beacon or a 1 pixel .gif file) that a third party, may use to read cookies that it, or its clients, may have placed on your browser at other (non-Hookuparea.com) web sites before your visit to Hookuparea.com. This technology is used to measure the effectiveness of advertisements on such other Websites that promote Co-Branded Pages. Further, such other third parties may use the information collected through this technology to learn more about your visits to this Service and other Websites in order to provide advertisements about goods and services of interest to you.
Any third party with whom we are allowed to share your personal information is authorized to use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Those who contact you will need to be instructed directly by you regarding your preferences for the use of your personal information by them.
Please read the information below under the heading "Special Cases in which we Share Personal and Financial Information" to learn more ways in which we may share your personal information.
How We Use Public Information and Other Demographic Information
How You Can Access and Update Your Email Preferences, Personal Information and Public Information